What Does An SEO Consultant Do?

With the ever-increasing competition of the digital landscape, big and small brands need search engine optimization (SEO) strategies to increase their online share of voice and attract their target market.

Business Owners talking to an SEO Consultant

To maximize the effectiveness of your optimization efforts, you need an SEO Specialist on your team. Although there are plenty of guides and how-to’s available online, your SEO strategies will be more impactful if you have a consultant to guide you.

Having the services of an SEO specialist on hand ensures that your optimization strategies are goal-oriented, backed by data, flexible, and relevant to your market. They have the skills and expertise to help your brand dominate the digital landscape, catapulting business growth.

So, what exactly does an SEO consultant do?

Responsibilities of an SEO Consultant

An SEO consultant’s role is to create lasting results for your business by increasing brand awareness and helping you remain relevant online. SEO consulting touches on the different aspects of your SEO strategy, which are:

  • On-page optimization
  • Keyword research and analysis
  • Technical SEO
  • Content optimization

These are some of the responsibilities of a website SEO consultant:

Research keywords relevant to your brand and your audience

Keyword research is a lot more complicated than online tutorials make it out to be. SEO consultants choose the best keywords for your business, ensuring they drive enough traffic but aren’t too competitive.

Experts also ensure that your keywords bridge the gap between your brand and your audience. They choose search terms that your audience usually use when they go online to research things connected to your business.

Search intent is also necessary in keyword research. Your SEO specialist picks keywords according to the different stages of the buyer’s journey. This allows you to answer consumers’ questions who are still learning about their problems, comparing different products and providers, and those who are ready to purchase.

SEO consultants help you push consumers further down the sales funnel by researching the best keywords, increasing your conversions.

Implement mobile SEO

Consumers have grown hyper-dependent on their smartphones for purchasing moments, from the information-seeking stage to the decision stage. As such, your website should perform as well on mobile as it does on desktop.

SEO consultants know what a mobile-friendly website looks like from front to back. They’ll help implement mobile-friendly features on your site, from an intuitive interface to fast-loading pages, to making sure it follows Google’s mobile-first indexing best practices.

Having a mobile-friendly website ensures that you don’t miss those valuable site visits from smartphone users, giving you more opportunities for lead generation and conversions.

Diagnose and resolve technical issues

The technical aspect of your website is crucial to your SEO performance. Technical SEO makes sure that search engines can easily crawl and index your site, which are the first steps to getting ranked. If your technical SEO has issues, you might not rank on SERPs, rendering your other optimization efforts useless.

An SEO consultant knows how to conduct a technical audit and check for any complications that affect your website performance. They work closely with website developers to resolve these errors.

Improve website content

Content is the most critical part of your SEO strategy because it contains your keywords and backlinks. Users also extract the most value from brands through website content, gathering helpful information from your web copy, articles, tutorials, and videos.

SEO experts help you generate new content ideas and improve your existing materials. With their help, you can publish compelling content that drives your target audience’s clicks and builds your authority. The consultant also creates keyword strategies that tie in with your articles, making your content both SEO- and user-friendly.

Build quality backlinks

Backlinks are signals of authority and relevance. When many high-domain third-party sites link to your pages, Google interprets this as a sign that your website is worth ranking.

An SEO consultant will help you earn more high-quality backlinks through various methods, from guest blogging to tapping influencers to improving your off-page SEO. They also ensure that you continuously publish compelling content, attracting authority sites to link to your articles.

These five duties are only a few of the capabilities of SEO consultants. You may be thinking, ‘I can learn how to do those things myself; I don’t need a specialist. But SEO experts have years of experience, allowing them to identify the weaknesses and strengths of a website with just one glance.

With their expertise, SEO consultants have developed the following skills, which they use to strengthen your optimization strategy further.

Skills of an SEO Consultant

Stay up to date with the evolving SEO industry

Search trends change along with consumer behavior. Plus, search engines frequently roll out algorithm updates that affect your current strategies. SEO consultants carefully watch for these changes and sometimes even anticipate significant trends, allowing you to adjust your strategy accordingly. Their expertise keeps your SEO strategy flexible to prevent you from getting de-ranked due to the new standards.

Pick apart websites to uncover hindrances to optimization

SEO specialists don’t just rely on routine, templated strategies. They dissect your website, looking even at the less obvious parts, to look for opportunities for optimization. This way, you maximize your website’s SEO value, increasing your chances for ranking high on SERPs.

Customize SEO strategies

The downside of using the SEO tutorials you find online is that these often give you generic strategies. The techniques aren’t specific to your industry, so they’re not enough to provide you with an edge over your competition. SEO consultants know how to customize best practices to fit your target audience and business needs, helping you achieve your optimization goals.

Measure SEO performance

SEO consultations involve routine performance reporting and assessments. These reports show you your SEO campaign’s progress, evaluating whether it effectively achieves your objectives in the timeline you set. This allows you to spot opportunities for improvement, maximizing the value of your optimization efforts.

With their skills and capabilities, hiring an SEO consultant offers more lasting benefits compared to doing your SEO in-house. Their expertise can catapult your online presence, drive more qualified traffic, and give you more opportunities for lead generation.

Work with an experienced, reputable SEO consultant to guarantee the quality of their services.

I’ve been helping businesses elevate their online presence through powerful optimization strategies. As SEO consultant, I provide optimization recommendations based on your marketing needs and goals, increasing your brand awareness to make sure your target audience knows where to find you online.

Get in touch with me today to schedule your first SEO consultation.

About the author

Miguel is a Filipino SEO expert based in the Philippines, with 4 years experience in the field.