How to Optimize Website Content for SEO

The fact that SEO has become the heart of every successful online running business or website is no longer hidden from anyone. Some time back, a few people discovered ways to rank their sites on Google and learned how to optimize content for SEO.

But now, SEO is not only a few ways to get better ranking, on-page SEO or off-page SEO. It has become a much broader practice in every business. Search Engine Optimization makes your websites rank on higher levels on Google. Well, everyone knows that.

Content Strategy

But what most people are unknown to is that this SEO Optimized Content is why many online businesses and blogs become successful.

The more your website will be seen and easily accessible, the higher your business’s chances of boosting. There is no hidden science in it.

Of course, every new member increases the traffic of your website, enhancing the success rate eventually. And it needs SEO content optimization to do so.

So, how can you do this Search Engine Optimization and use it to benefit your business, too? Want to know? Well then, let’s find out!

Keyword Strategy

Keywords have the utmost importance when it comes to SEO. You can add them to your content or article to enhance its authenticity for the Search Engine. By doing so, you will also make your website more relevant to Google searches, leading to more traffic.

However, using keywords inappropriately and abundantly has adverse effects. Search Engines can also ban or de-rank your website if you do so. Therefore, you must have a proper strategy to put keywords in your content and avoid keyword stuffing at all costs.

Keywords can consist of a single word, or they can also be long-tail or short-tail. But what matters is they must be:

  • Relevant
  • Have a reasonable search volume
  • Significant conversion value
  • Answers the user’s intent

Optimize Meta Title & Meta Description

You must have a title of your page that would be shown in Google searches, right? Well, the page title is the same as that of the HTML Document. This is called the Meta title too and has significant importance in SEO.

Whenever a search is carried out on Google, the first thing that has to be relevant is the Meta title and then the description written beneath it. So, how can you make these both worthy? For that, you should target keywords and work on making them more catchy and attractive.

The title should not be confusing or lengthy (limit it to 50-60 characters) but must explain enough what’s inside. Similarly, the meta description should have every needed element inside it, enough to captivate an audience.

Also, putting keywords or relevancy in your title and description does not mean to make them dull. Always maintain the attraction, whether it’s just the title or the whole website. In SEO, every single thing matters.

Optimization of Images for SEO

Other than compressing the image size while maintaining the quality, there’s a lot more you can do for image optimization. One thing that matters a lot in SEO is optimizing the speed of the image. The faster the image loads, the better it is for your website.

Now let’s talk about other important factors in this regard. These include using an excellent SEO-optimized title for your image.

However, image title may not make a lot of difference for SEO. Still, it is constructive when it comes to user interaction. Moreover, it adds more meanings to the alt tags too.

Talking about the alt tags, many people simply ignore them, but they help rank a page as the title is. Alt texts help you stand out when your images fail to load. So you may also say that they boost visibility. Moreover, they are advantageous for people who are partially sighted.

Adding Internal links and Backlinks

This internet is based on a web of links. These inbound links matter to a great extent in Search Engines or Google ranking. This linking not only boosts page views but is also helpful in improving the page ranks and usability.

Moreover, all the search engines highly consider backlinks whenever they find one. They are considered votes, and these votes increase the website’s reliability. That is why the websites that get more backlinks from already trusted sites tend to rank higher than the others.

But always remember, getting backlinks from an already de-ranked or less trusted site can negatively affect your website’s ranking.

And talking about the internal links, it helps the crawler see how your site is structured and provides semantics throughout the site.

Optimizing the URL Slugs

URL is probably the first thing that the search engine goes through. That’s why you need to make the URL slug “SEO-friendly” by making it:

  • Short but on point
  • Descriptive

People end up making their URL slugs gibberish, i.e. having slugs that make no sense at all. You must know the true significance of optimizing the URL slugs and, therefore, do it right! Moreover, try to make it as precise and relevant as possible. That is not only beneficial for SEO but also for users who will bookmark your site.

Write Pertinent Content

Now, what do pertinent, relevant, or appropriate content even means? No, it does not only mean writing content that is similar to your topic. It also means to make your content parallel to the targeted keywords.

Some SEO experts will say “Content is King”.

Your content must match the intent of your keywords. Using keywords, you may be able to rank on the Search Engine. But in order to sustain that position, you have to provide more knowledgeable, informational, and worthy content to your audience.

Look at how Find Niche format their content. It is the the perfect example.

The more your audience likes to stay on your website and go through your content, the higher chance for you to rank in an extended period.

Also, talking about the content, it’s just not about making it relevant. Make it consistent and continuous too. Now by that, I mean to keep publishing and updating the content regularly.

Search engines, including Google, tend to rank those websites higher who keep working, updating, and keep coming with new stuff more often than the other.

Final Words

Discussing SEO optimized content, website ranking, and the better audience all work when you put all of the things mentioned above. For instance, using keywords and producing similar content go hand in hand.

So does optimizing images to enhance the speed of your website. So, if you want a successful website ranking higher in Search Engines, try making it worth the success. Just like they say, if you want it, EARN IT!

About the author

Miguel is a Filipino SEO expert based in the Philippines, with 4 years experience in the field.